WHAT ARE THE FREE TOOLS PROVIDED BY GOOGLE FOR ONLINE MARKETING?
Every brand's customers would google in Google search engine to know more information about the brand, and it has become a necessity for the brand to establish their presence in Google. As Google is the most powerful and effective search engine in the world, marketing the brand on Google platforms is beneficial for growth and reach!
Google offers free tools to analyze and improve the performance of your brand in online marketing. Implementing these strategies in your campaign and website will help you to attain massive reach among the potential audience. Hence, utilize the free Google tools to boost your brand performance in the search engine!
IMPORTANCE OF GOOGLE MARKETING TOOLS:
Google marketing tools help the brand to approach the audience in a faster and smarter way. The marketing tools will help you to analyze your brand performance in comparison with your competitor and also suggest you to adopt necessary measures that could make your brand reach the potential audience.
The Google market tools are easy to use and help you to analyze the data in less time. It enables you to access free and self-service solutions that help your brand to grow in business.
Now, in this blog, we have listed out a few of the free Google marketing tools that help your brand to improve its visibility in the search engine.
1. GOOGLE ANALYTICS:
Google Analytics is the most effective tool that helps marketers monitor their website traffic. This tool allows you to track people who visited your website, time spent by the visitors on your page, search queries used and a lot more. Google Analytics helps you to optimize your website for greater user experience and increase website traffic.
2. GOOGLE SEARCH CONSOLE:
The Google search console allows marketers to analyze their website performance by taking necessary steps. This tool provides detailed crawl reports and indexing information about your page from Google Index. Google search console will also help the marketer to spot out the issues related to their website to improve website rankings.
3. GOOGLE TAG MANAGER:
Google tag manager is a free tool that allows the marketer to update the measurement codes easily on your website. These measurement codes are known as tags and this marketing tool allows the marketer to track the website and collect marketing data. By implementing the tracking tags you can increase the audience reach.
4. GOOGLE ADSENSE:
Google Adsense- the perfect tool that helps marketers to make money from ads placed on blogs or websites. In simple terms, AdSense connects your channel with an advertiser who wishes to post an ad on your channel if your channel is relevant for it. Google Adsense offers your visitors a great user experience with high-quality ads that suits your audience. Hence, if you own a website, blog or video channel, place valid code in the header or sidebar of the website, and later the AdSense will place the ad of the advertiser.
5. GOOGLE ADWORDS:
Google Adwords is a free tool that helps marketers run paid search campaigns. The AdWords tool helps the marketer to reach the potential audience at the right time. You can also categorize your ads based on geographical location, gender, sex, age, etc. You can attract many people with the help of Google display ads, Youtube video ads, etc.
6. GOOGLE ADS KEYWORD PLANNER:
The Keyword Planner is a part of Google Adwords that helps marketers to choose the high potential keywords to run a paid search campaign. This is a powerful tool that helps you to target a relevant audience for your blog or website. The keyword planner displays the keyword search volume and allows you to set a budget for PPC campaigns.
IMPLEMENT GOOGLE TOOLS FOR YOUR BUSINESS:
In this modern world, brands are utilizing the extraordinary opportunity offered by Google to prove their dominance among their competitors. Creating powerful campaigns can help you to drive potential audiences towards your brand in search engines. Adopt Google marketing tools and keep your brand in sync with customers!
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