WHAT IS THE DIFFERENCE BETWEEN PPC AND CPC IN DIGITAL MARKETING?

Holiday Sightseeing

/ Sep 09, 2021

If you're new to the world of digital marketing, you may feel a little overwhelmed in going through the acronyms associated with different terms and metrics, especially in the terms like PPC and CPC. PPC is abbreviated as Pay-per-click and CPC is termed as Cost-per-click. PPC and CPC are often used interchangeably despite of its different concepts.

WHY SHOULD WE USE GOOGLE ADS FOR ONLINE BUSINESS DEVELOPMENT?

Holiday Sightseeing

/ Sep 03, 2021

Most of us will be using Google search engine in our daily life to get detailed information about a product or service, while browsing the queries you might have come across a symbol of ad that is associated with the search result. But have you ever thought what is the purpose of brand displaying the ads in google search result?

HOW TO DO SEO FOR WEBSITE STEP BY STEP IN 2021?

Holiday Sightseeing

/ Aug 06, 2021

In this modern world, it's hard to find an organization without a website. People are well-known about the value of websites and their influence on business. Hence, the website is our only tool to connect our brand directly to the customers. So, let me ask you a straightforward question: Are you concerned about your website's performance?